The Olivetti Idiom 1952-1979

This book by Caterina Toschi reconstructs the development of the Olivetti corporate identity from the early 1950s through the 1970s, as conveyed through spaces for the exposition and description of its products. The display methods and the written, oral, and visual forms of storytelling that brought the highly recognisable Olivetti idiom international success are brought together for the first time in archival documents and photographs, along with images of Olivetti showrooms and stores in cities like Buenos Aires, San Francisco, Chicago, New York, Düsseldorf, Paris, and Vienna. The book celebrates the legacy of excellence that contributed to building the identity of Italian industry.