When B-side Becomes A-side : Jo Nagasaka

Jo Nagasaka of Tokyo-based Schemata Architects works on various projects, from furniture to architecture, and is intent on narrowing the gap between the two aspects of academic and 'living' architecture. All of the works presented in this book are categorised as 'B-side' projects of Schemata Architects, a term that plays on the standard reference to the reverse side of a record. While the 'A-side”'features a hit track, the B-side often features a less commercial but more “real” song. Especially in Japan, according to Nagasaka, people tend to be more interested in these B-side projects, which all have the potential to become A-side, given that the projects’ values are understood.