Design Roadmapping

This book offers insights and guidelines on design roadmapping approaches from a futu¬re studies and design research perspective. It outlines the origins, background and latest research results are shared. In addition to the theoretical concepts, examples of roadmap¬ping will be presented from the experience of strategic designers and innovation managers, including venture CEOs, CPOs, Heads of Design, product managers and technology and program managers of companies such as Samsung, Starbucks, Peerby, Ikea, Booking.com and many more.