Forms of Persuasion - Art and Corporate Image in the 1960s

In the 1960s, multinational corporations faced new image problems and turned to the art world for some unexpected solutions. The 1960s saw artists and multinational corporations exploring new ways to use art for commercial gain. Whereas many art historical accounts of this period privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business.