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The way we represent architecture has shifted from hand drawing and computer-aided drafting to AI-driven image- and worldmaking. Yet the most profound transformation in architectural visualisation has occurred in the role that it plays. Paul Loh and Andrei Dolnikov explore both the persuasive power of architectural visualisation and its radical potential to imagine alternative futures. Featuring leading practitioners – Binyan, Pureblink, Milinski, Xcessive Aesthetics, Factory Fifteen, and more – the book examines how digital image-making influences the built environment, while also redefining the boundaries between architecture, graphic design, film, and digital and experimental art.