The Mini Story

The MINI has a worldwide reputation for individuality, joie de vivre and Britishness. For its owner, the MINI is not just a car, it is a friend. The book explores the phenomenon of the charming- - spatial wonder- from the fi rst classic MINI to trend-setting concept cars. Technology, design and unusual custom-made cars are discussed alongside the role of MINIs in advertising, fi lm and art and the development of the MINI cult in the 1960s. Replete with rare historic advertising posters, original design drawings on special paper and Erik Chmil’s artistic photographs of 23 models, this volume is a visual collector’s item for MINI fans.