The Tennessee Valley Authority - Design and Persuasion

In the wake of the Great Depression, one of Franklin Roosevelt's most successful New Deal programs was the formation of the Tennessee Valley Authority, a federal government owned corporation created in 1933 to revitalize the Tennessee River Valley. The TVA provided navigation, flood control, electricity generation, strategic materials for national defense, economic development, unemployment relief, and an overall improvement of living conditions in this once-impoverished rural area. The TVA Architects Office built a huge number of structures during the late 1930s and early 1940s, including the many dams that dramatically altered life in the Tennessee River Valley. Its design agenda was comprehensive, addressing all scales of design from door handles to landscape with equal dedication. The Tennessee Valley Authority: Design and Persuasion, the most in-depth examination of the TVA ever assembled, includes essays by experts in the fields of architecture, landscape architecture, graphic design, industrial design, and the fine arts.